Retention rate by 12% after 1st month of the project
Communication platform
Geo:
CIS, USA, India
Term of work on the project:
4 months
Problem we were need to solve:
The developers of this mobile app found that despite the best marketing efforts, conversion rates of app users remained low
Our strategy to solve:
Identify micro-segments of users who you can actually influence: This way, we didn’t spam the entire user database.
Create relevant customer journeys: Send the right messages, creative campaigns, offers and pricing options to the right users.
Value:
Client increased customers satisfaction by 7% and retention rate by 12% after 1st month of the project
Result:
Boost of users retention via audience engagement and machine learning
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